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IR-4(15)
Public Relations and Reputation Repair
Incident Response (IR)
Baselines
Low · Not includedModerate · Not includedHigh · Not included
Description
Manage public relations associated with an incident; and Employ measures to repair the reputation of the organization.
Discussion
It is important for an organization to have a strategy in place for addressing incidents that have been brought to the attention of the general public, have cast the organization in a negative light, or have affected the organization’s constituents (e.g., partners, customers). Such publicity can be extremely harmful to the organization and affect its ability to carry out its mission and business functions. Taking proactive steps to repair the organization’s reputation is an essential aspect of reestablishing the trust and confidence of its constituents.
Implementation guidance
No content available.
CSF 2.0 crosswalk
No CSF mappings exist for this control.